· Long wait times for routine appointments – Many patients expect immediate availability.
· Difficulty getting urgent appointments – High demand means urgent slots fill quickly.
· Perceived unfairness in appointment allocation – Patients may not understand triage-based prioritisation.
· Uncertainty about when they will be seen – Lack of communication can increase frustration.
Action Points:
· Proactively communicate expected wait times to patients.
· Ensure triage processes are transparent and well-explained.
· Train staff on de-escalation techniques for handling difficult conversations.
· Display average wait times for routine and urgent appointments on the website and in the practice.
· Send SMS updates if wait times are longer than usual.
· Train staff to explain delays calmly and with empathy.
Checklist:
· Regularly update website with real-time appointment availability.
· Ensure patients are informed at the time of booking about expected wait times.
· Use SMS/email notifications for rescheduled or delayed appointments.
· Educate patients on why urgent cases take priority over routine requests.
· Clearly explain how triage decisions are made (e.g., severity of symptoms, clinical urgency).
· Use posters and digital media to highlight how appointments are allocated.
Checklist:
· Develop a “How We Prioritise Appointments” patient guide.
· Train reception staff to explain triage without causing frustration.
· Use infographics in waiting areas and online to illustrate the triage process.
· Signpost pharmacy consultations for minor ailments to reduce GP demand.
· Encourage patients to use self-care where appropriate, supported by NHS resources.
· Offer callback options or group clinics for common concerns (e.g., chronic disease reviews).
Checklist:
· Ensure pharmacy consultation options are well-advertised.
· Update online booking systems to guide patients towards the right service.
· Develop self-help guides for common minor conditions.
· Equip receptionists with scripts and responses for dealing with frustrated patients.
· Train staff to stay calm, acknowledge concerns, and provide solutions.
· Use active listening techniques to diffuse difficult situations.
Checklist:
· Conduct regular training sessions on patient communication.
· Provide written scripts for handling complaints.
· Empower staff to offer alternative options when appointments are unavailable.
🗓 Immediately: Review and update practice communications on wait times.
🗓 Before October 2025: Train reception and clinical staff on managing patient expectations.
🗓 Ongoing: Monitor patient complaints and adjust strategies accordingly.
Immediate Actions:
· Ensure all staff can explain the triage process clearly.
· Use SMS/email updates to inform patients of delays.
· Encourage alternative care pathways where appropriate.
📢 Clear communication and proactive management of expectations can significantly reduce patient frustration and improve satisfaction!